Mobile: 082 610 0579
Your Success, Through Marketing Optimization
Strategy, Creativity and Technology Delivered
About The Optimizer
Optimize Your Marketing
Hi, my name is Andrew Millar. I’ve built ad agencies, led creative teams, directed marketing for major brands, and built numerous web-based applications & platforms. Today, I use that experience to give businesses, SMMEs and start-ups straightforward, effective solutions that drive growth.
- Website & Digital Audits – clear feedback and improvements to boost usability, design, and performance
- Creative Direction – campaign ideas, advertising concepts, and brand storytelling.
- AI Business - how to get AI working for you and your company
- Travel Industry Marketing – strategies tailored for tour operators, agencies, and travel platforms.
- Brand Support – refining your identity, messaging, and customer touchpoints.
- Start-up Guidance – helping entrepreneurs shape their brand, digital presence, and go-to-market strategy.
Flexible Pricing
- Hourly Support – Perfect for start-ups and SMMEs needing ad-hoc help or smaller projects. You pay only for the time used.
- Monthly Retainer – Ideal for ongoing support. A set monthly fee gives you consistency, priority, and the value of an outsourced marketing department without the full-time cost.
We can also start hourly and move to a retainer once your needs grow.
A Personal Process
Let's start with a conversation
Our first meeting is complimentary — an opportunity for you to share your business goals and plans, and for us to explore whether we’re the right fit. While I might mention that I’m married with three dogs, my real focus is on asking the right questions and, most importantly, listening to you.
A clear scope of works
Every successful project begins with a clear scope of works. By outlining responsibilities, timelines, and deliverables upfront, we create structure, avoid misunderstandings, and ensure both sides know exactly what to expect. This clarity not only keeps projects on track but also protects your budget and maximises results.
Contact Us
Physical address
121 Keurboom Crescent, Plattekloof 3, Parow, Cape Town.
Hours
Open today | 09:00 – 17:00 |
